Creating a well-structured company vision plays a critical role in the success of your business, and it is one of the most effective ways to improve employee engagement. When you have a clear company vision, it guides the strategic decisions that drive your company and creates greater cohesion among your team. When everyone is aligned with your vision, it helps your employees understand the purpose behind their actions, and it facilitates your ability to motivate everyone to work towards a common goal.
We’ve already laid out the essential steps necessary to create a shared vision that guides your leadership team and improves employee engagement. However, simply creating a vision isn’t sufficient to achieve the benefits discussed above. It’s also important to engage your team with your company vision. The following tips will help you take this next important step and ensure your team is engaged in and aligned with your vision.
Before your team can connect deeply with your vision, they need to be aware of the vision and understand what it means. For this to occur, you need to make your vision clearly visible and provide regular reminders of how it relates to your core values. Simply sharing your vision with new employees during the onboarding process and never mentioning it again will cause your team to forget it quickly.
There are several ways you can make your vision prominent and visible for employees to see on a regular basis:
The more of these avenues you use to communicate your vision regularly, the more likely your team is to internalize it and connect with it. You should also take this a step further by discussing your vision at company meetings, providing examples of how it relates to your core values and applies to the work your team does every day.
In order for your team to engage with your company vision, it’s important for them to see that your leadership team cares about the vision and is committed to living it every day. When your leadership team demonstrates their commitment to your vision and core values, it will reinforce to your employees that your vision is more than just a bunch of words – it actually matters. The more your leadership team can emphasize the importance of your vision and values through their daily actions, the more likely your team is to engage with this vision and align their daily actions with it.
For your team to be truly engaged with your vision, they need to be able to do more than just repeat it to you; they must live your core values and apply the principles of your vision in their daily work. You can reinforce the importance of this by recognizing employees when they engage with your vision and values as part of their daily work. This recognition shows your leadership’s commitment to your vision and provides positive feedback for individuals who demonstrate their alignment with it.
One of the most important reasons for your employees to engage with your vision is that it creates better alignment among your entire team. When individual employees or entire teams at your company struggle to see how their daily tasks connect with your purpose or values, their work is more likely to lack meaning. By linking their tasks to your vision, it helps them see the bigger picture behind their work, giving it greater meaning.
When working with your employees to set individual goals, always provide an explanation about how these goals contribute to the company’s vision and core values, as well as how these individual goals help your company achieve their overarching goals for the year.
You can take this idea a step further by doing this on a team level. Work with each team at your company to develop a team vision that complements the overall company vision and core values. Then you can tie this vision to any goals set for the team as a whole.
If you find the process of getting your team to engage with your company vision a bit overwhelming, you’re not alone. Many companies struggle with this important component of effective employee engagement. At PassioHR, we’re here to help you navigate this process.
Our team is highly experienced at helping small and medium sized businesses implement employee engagement plans that inspire their team and boost the success of the company. As part of this process, we regularly provide guidance on how to create an effective company vision, and how to help your team engage with this vision.
When you work with PassioHR, you’ll benefit from our exclusive Elevated Engagement Plus™ Approach focused on helping you create a more successful and inspired organization. Our approach to employee engagement gives your leadership team customized recommendations based on your company’s unique workforce dynamic. We’ll invest the time necessary to learn about your company culture and provide your leadership with the guidance they need to ensure your employees are aligned with your vision and live your core values every day.
Contact us today to schedule a free consultation.
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