As of January 1, 2022, Premier Employer Services has changed its name to PassioHR. We’re excited for this rebranding of our company, as our new name more accurately reflects our vision and core values.
Passio is the Latin root word for passion. We’re driven by passion in everything we do – passion for our work as well as passion for helping our clients thrive and more effectively engage with their team. As a result, we feel that our new name is able to more effectively convey our passion to those we work with.
New Name, Same Great Service
Our name may have changed, but you’ll still be able to expect the same comprehensive PEO services we’ve always provided, and you can count on the same level of passionate, high quality work from our team. The name change was fueled by a desire for our name and branding to more closely align with our approach, culture and values. As a result, we will continue to work tirelessly to elevate the success of your organization.
As a full service PEO provider, we have the background to assist you with many different aspects of running your business, including:
Our Unique Approach: Elevating the Success of Your Business
At the core of the services provided by PassioHR is our exclusive Elevated Engagement Plus Approach™. We’re the only employee engagement and benefits company in the country providing this unique approach, which is focused on helping you create a more successful and inspired organization.
Our Elevated Engagement Plus Approach™ helps you reach your goals by:
Taking the time to learn about your business and identify your unique goals and challenges
Understanding the specific workforce dynamics impacting your company culture
Creating a customized plan to address your needs and move your company forward – this plan may encompass
Roger Hays currently serves as President and CEO of PassioHR, Inc., based in Englewood Colorado. PassioHR was founded in 2021 by Roger after having spent over twenty years working in various positions in the Professional Employer Organization (PEO) market.
His areas of expertise are Human Resources management; Benefits Administration; Government Affairs; and Business Management.
Mr. Hays currently serves as the Chair the Leadership Council for NAPEO in Colorado and serves on their PAC committee, Federal Government Affairs and State Government Affairs Committees as well. In addition to NAPEO Roger is a past Leadership Council Chairman for the National Federation of Independent Business (NFIB) in Colorado and serves on their PAC committee as well (NFIB is the voice of small business, advocating on behalf of America’s small and independent business owners, both in Washington, D.C., and in all 50 state capitals). He is a past Board President for the Colorado Civil Justice League (Colorado Civil Justice League is the only organization in Colorado focused exclusively on limiting unreasonable lawsuits and preserving common sense in the courtroom). Roger has been appointed by the Governor of Colorado, three times, to serve as a Board member on the Colorado Uninsured Employers Board. (The CUE board was established by the CO legislature to provide financial assistance to individuals injured while working for employers who did not carry workers’ compensation insurance in violation of Colorado Statute.)
Roger spends many hours each Legislative session working with state Legislators in Colorado on behalf of the PEO industry as well as small business in general testifying in front of committees or just interacting with individual legislators on issues important to those groups. He also works with the Colorado Department of Labor and Employment, serving on a number of taskforces to help guide the department in dealing with Unemployment and Labor issues.
Mr. Hays Graduated from North Dakota State University with a BS Degree in Political Science and is an avid Bison supporter.
