ROGER HAYS, JR. OF PASSIOHR, INC. ELECTED TO NAPEO BOARD OF DIRECTORS
Posted on: December 15th, 2025 by Roger Hays
Alexandria, VA, October 27, 2025 — The National Association of Professional Employer Organizations (NAPEO) announced today that Roger Hays, Jr., president and CEO of Englewood, CO-based PassioHR, Inc., has been elected to the association’s Board of Directors.
Hays is among five new industry leaders elected to serve as directors on the association’s board for the 2025-27 term. NAPEO membership elected the new slate of candidates on October 7, 2025, at NAPEO’s Annual Conference & Marketplace in Austin, Texas.
In addition to his role as president and CEO of PassioHR, Inc., Hays is chair of the Colorado Civil Justice League (CCJL) based in Denver. He also serves as chair of NAPEO’s Colorado Leadership Council.
“I am excited and proud to have been elected to serve on the Board of Directors for NAPEO, and I look forward to working with new chair Bill Maness to help shape and guide the association over the next few years,” Hays said.
“Roger has long been a respected leader in the PEO industry and an engaged member of NAPEO, including serving as a Leadership Council chair and a member of multiple committees,” said NAPEO President and CEO Casey Clark. “We’re pleased to welcome him to the board.”
About NAPEO
The National Association of Professional Employer Organizations (NAPEO) is The Voice of the PEO IndustryTM. PEOs provide payroll, benefits, workers’ comp, regulatory compliance assistance, and other HR services to more than 230,000 small and mid-size businesses employing more than 4.5 million people. NAPEO represents the interests of the PEO industry on behalf of a membership that includes both PEOs and companies that provide services to PEOs.
Roger Hays currently serves as President and CEO of
PassioHR, Inc., based in Englewood Colorado. PassioHR was founded in 2021 by Roger after having spent over twenty years working in various positions in the Professional Employer Organization (PEO) market.
His areas of expertise are Human Resources management; Benefits Administration; Government Affairs; and Business Management.
Mr. Hays currently serves as the Chair the Leadership Council for NAPEO in Colorado and serves on their PAC committee, Federal Government Affairs and State Government Affairs Committees as well. In addition to NAPEO Roger is a past Leadership Council Chairman for the National Federation of Independent Business (NFIB) in Colorado and serves on their PAC committee as well (NFIB is the voice of small business, advocating on behalf of America’s small and independent business owners, both in Washington, D.C., and in all 50 state capitals). He is a past Board President for the Colorado Civil Justice League (Colorado Civil Justice League is the only organization in Colorado focused exclusively on limiting unreasonable lawsuits and preserving common sense in the courtroom). Roger has been appointed by the Governor of Colorado, three times, to serve as a Board member on the Colorado Uninsured Employers Board. (The CUE board was established by the CO legislature to provide financial assistance to individuals injured while working for employers who did not carry workers’ compensation insurance in violation of Colorado Statute.)
Roger spends many hours each Legislative session working with state Legislators in Colorado on behalf of the PEO industry as well as small business in general testifying in front of committees or just interacting with individual legislators on issues important to those groups. He also works with the Colorado Department of Labor and Employment, serving on a number of taskforces to help guide the department in dealing with Unemployment and Labor issues.
Mr. Hays Graduated from North Dakota State University with a BS Degree in Political Science and is an avid Bison supporter.
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